{"id":11932,"date":"2026-04-09T11:06:58","date_gmt":"2026-04-09T09:06:58","guid":{"rendered":"https:\/\/www.opinat.com\/brand-positioning-what-it-is-and-how-to-measure-it-2\/"},"modified":"2026-04-20T12:21:51","modified_gmt":"2026-04-20T10:21:51","slug":"brand-positioning-what-it-is-and-how-to-measure-it-2","status":"publish","type":"post","link":"https:\/\/www.opinat.com\/en\/brand-positioning-what-it-is-and-how-to-measure-it-2\/","title":{"rendered":"Brand Positioning: What It Is and How to Measure It"},"content":{"rendered":"

Brand positioning is a key aspect that all companies must strive for to succeed and ensure their staying power in the market.<\/p>\n

It is a marketing concept that refers to the position a brand, product, or company occupies in consumers’ minds relative to its competitors.<\/p>\n

It is part of a company’s brand identity and its value proposition, which it communicates to its target audience, and represents a competitive advantage.<\/p>\n

\"\"<\/p>\n

What is the Benefit of Brand Positioning?<\/h2>\n

Through brand positioning, customers can internalize a specific image of the company. If customers have a positive view of a product or service, they are more likely to purchase the brand and recommend it to others.<\/p>\n

Clear positioning gives the brand a unique selling proposition and differentiates it from the competition. Therefore, it is a great competitive advantage that helps not only increase customer and brand loyalty but also acquire new customers. Thus, effective brand positioning increases sales. If a brand is popular, it is considered a “loved brand.”<\/p>\n

How to Evaluate Brand Positioning?<\/h2>\n

By using Key Performance Indicators (KPIs), these indicators allow us to measure the performance of business, marketing, or sales strategies in real-time and provide us with key and valuable information for making strategic decisions within the company.<\/p>\n

One of the brand positioning KPIs you should monitor is brand experience, which allows you to measure how people feel about your brand, whether they like you or not.<\/p>\n

This includes the likelihood of them recommending your brand to friends or family, as well as their satisfaction level based on their interaction with your product or service.<\/p>\n

One of the most widely used tools to measure brand experience is:<\/h2>\n

Net Promoter\u00ae Score or NPS\u00ae, which is an indicator that measures customer satisfaction after an experience with a company or service. Furthermore, the result can help us understand other aspects such as the likelihood of recommendation or loyalty to the brand from that customer.<\/p>\n

Good positioning will generate commitment and loyalty from buyers, which will be the beginning of a value chain for the business that one wishes to exploit.<\/p>\n","protected":false},"excerpt":{"rendered":"

Brand positioning is a key aspect that all companies must strive for to succeed and ensure their staying power in the market. It is a marketing concept that refers to the position a brand, product, or company occupies in consumers’ minds relative to its competitors. It is part of a company’s brand identity and its […]<\/p>\n","protected":false},"author":1,"featured_media":11935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[63],"tags":[],"class_list":["post-11932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nps"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.opinat.com\/en\/wp-json\/wp\/v2\/posts\/11932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.opinat.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.opinat.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.opinat.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.opinat.com\/en\/wp-json\/wp\/v2\/comments?post=11932"}],"version-history":[{"count":1,"href":"https:\/\/www.opinat.com\/en\/wp-json\/wp\/v2\/posts\/11932\/revisions"}],"predecessor-version":[{"id":12289,"href":"https:\/\/www.opinat.com\/en\/wp-json\/wp\/v2\/posts\/11932\/revisions\/12289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.opinat.com\/en\/wp-json\/wp\/v2\/media\/11935"}],"wp:attachment":[{"href":"https:\/\/www.opinat.com\/en\/wp-json\/wp\/v2\/media?parent=11932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.opinat.com\/en\/wp-json\/wp\/v2\/categories?post=11932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.opinat.com\/en\/wp-json\/wp\/v2\/tags?post=11932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}