Support families with excellence during their most sensitive moments
In the funeral sector, trust and tact are everything. Families value transparency, empathy, and the peace of mind that comes from knowing everything is under control more than ever.
Distinguishing a standard service from excellent support is your greatest challenge. With OPINAT you will be able to:
Measure the quality of care
Standardize excellence
Monitor facilities
Protect your corporate reputation
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Master every key point of your journey
Peace of mind is built by eliminating friction. Use our technology to non-intrusively evaluate the experience of families and ensure that your facilities and team offer the highest level of comfort and professionalism.
Staff care and empathy
Clarity in procedures and quotes
Condition and comfort of facilities (funeral homes)
Ceremony organization
Reputation and recommendations
True specialists in the funeral sector
We understand how delicate this moment is. We design listening plans with the appropriate timing and channels to collect family feedback with the utmost respect, without creating friction.
Unique industry benchmark in Spain
We provide you with the most robust database in the country, built from millions of high-quality measurements. We don’t just tell you how you are doing; we tell you where you stand relative to the market.
Market Positioning
Audit your competitiveness. Cross-reference your metrics with private and public funeral sector standards to understand your true value share.
Market Positioning
Audit your competitiveness. Cross-reference your metrics with private and public funeral sector standards to understand your true value share.
Internal Benchmark
Detect excellence within your organization. Compare performance across your different funeral homes or branches to identify best practices and replicate them throughout the group.
Internal Benchmark
Detect excellence within your organization. Compare performance across your different funeral homes or branches to identify best practices and replicate them throughout the group.
Evolution and Trends
Validate your strategic decisions. Analyze the timeline to understand how your organizational changes impact customer satisfaction and anticipate industry trends.
Evolution and Trends
Validate your strategic decisions. Analyze the timeline to understand how your organizational changes impact customer satisfaction and anticipate industry trends.
Funeral groups that already trust us
The choice for those who prioritize human care above all else. From large national groups to prestigious local funeral homes, they have transformed the way they listen to their clients.
At Mémora, NPS has become the de facto metric for evaluating the experience of the families who trust us. Furthermore, it allows us to generate synergies across our network of funeral homes and cemeteries to expand best practices, which is fundamental in a sector as sensitive as the funeral industry. The automated and integrated process offered by Opinat, as well as the support they provide, greatly facilitates our work.
Vicente Ruiz
Quality Management
The solution has adapted to our operational needs, allowing us to manage feedback collection without depending on complex integrations. Through periodic data uploads and with the support of the call center, we can focus on what is truly important: analyzing family opinions and continuously improving our service.
Javier Novella Trujillo
Funeral Director at La Propicia Nereo Hnos
Javier Novella Trujillo
Funeral Director at La Propicia Nereo Hnos
The platform allows us to systematically collect and manage citizen opinions on an essential and particularly sensitive service such as funeral services. This information becomes a key instrument for strengthening transparency, accountability, and the continuous improvement of public services. The adaptability to different channels, including telephone, facilitates accessible and respectful participation for families, contributing to the provision of a service oriented toward the public interest, based on proximity, quality, and respect for user rights.
Funecamp Serveis Funeraris Municipals, S.A
Funecamp Serveis Funeraris Municipals, S.A
Through the Opinat system, we can measure all interaction points where we have contact with our policyholders, ensuring at all times that the service received meets the highest quality standards.
Patricia Jiménez
AVP, Cluster Head of Marketing and EMEA Customer Engagement and Loyalty at MetLife
Patricia Jiménez
AVP, Cluster Head of Marketing and EMEA Customer Engagement and Loyalty at MetLife
