We combine technology and tailored consulting to measure the customer experience at the key moments in their relationship with the company.
Why choose Opinat
At Opinat, you have dedicated consultants who tailor the tool from start to finish, delivering a project designed around your needs, ensuring technical reliability and regulatory compliance so your team can focus solely on taking action and improving service.
Proprietary technology
A complete platform to measure and understand your business.
· Integrated “Close the Loop” management
An expert team
A dedicated platform specialist who will support you from start to finish.
Ready to support you, wherever you are
We work with organisations with an international presence, adapting to different languages and operating contexts to maintain consistent measurement across all locations and countries.
+25
countries with active projects
+35M
million surveys conducted per year
+50
languages for survey distribution
100%
Cloud, immediate access with no installation
How the platform works
Automated surveys, effortlessly.
Activate measurements at key moments and start collecting feedback continuously and in real time, so you are the first to know what your customers think.
Identify your strengths, weaknesses, and opportunities for improvement based on the responses received.
Data-driven actions.
Prioritise decisions based on your results and optimise your business with measurable improvements.
Designed for every type of experience
B2C
Customer Experience
Improve communication with end customers and turn them into your best ambassadors.
B2B
Enterprise Experience
Monitor the health of your key accounts and obtain high-quality feedback to protect contracts, anticipate risks, and strengthen long-term trust.
EX
Employee Experience
Measure your internal talent’s workplace climate to reduce turnover and boost productivity.
Infrastructure, Security and Enterprise Scalability
Security and Compliance
Strict compliance with GDPR regulations and ISO 27001 certification. We guarantee end-to-end encryption, anonymity in employee surveys, and hosting on secure servers with automatic backups.
Integration and Connectivity
Integrate with us via API, Webhooks or SFTP with your CRM (Salesforce, HubSpot), ERP or Business Intelligence tools (Power BI, Tableau). Automate the data flow so feedback goes directly to where decisions are made.
Multi-site Architecture
Designed for complex structures. Manage thousands of locations, stores or branches centrally from a single platform. Compare performance across business units and assign role- and hierarchy-based viewing permissions.
Reliability for Bulk Sending
Optimised infrastructure to manage large volumes of sends without landing in spam. We use high-reputation IPs and advanced validation protocols to ensure your Email or SMS surveys always reach your customers’ inboxes.
All voices in one place
Maximise your response rate by launching surveys via Email, SMS, Phone Call, QR, Web or Tablet, capturing feedback through your customer’s preferred channel so sharing an opinion feels natural and frictionless.
CALL
Use voice to connect with key accounts, manage sensitive cases, or win back detractors through a human, close approach.
SMS
Send the survey to your customer’s mobile moments after the interaction with you, or even after no response by email.
QR
Turn any space into an active listening point. Enable instant feedback and capture customer data.
WEB LINK
Embed pop-up surveys on your website. Capture user feedback while they browse without interrupting their experience.
TABLET AT PHYSICAL LOCATIONS
Take QR to the next level and run surveys through your own easy-to-handle devices that help you connect with users.
Compatible with the systems you already use
Our system fully integrates with the tools your company already uses (CRM, ERP, BI) via API, Webhooks or SFTP, so data flows automatically. We guarantee a secure and stable connection with your infrastructure thanks to our ISO 24001 certificate.
Forget manual file exports—connect Opinat and receive automated alerts to manage the most critical cases.
Turn satisfied customers into your best marketing campaign
Improve your online visibility and trust. We configure the platform to direct positive traffic to your Google Reviews or social media reviews, helping you raise your average rating while managing criticism privately.
You know your business; we know how to measure it
Each sector has its own pace and sensitivities. We help you define the perfect time to send surveys and adapt the tone to your customer’s reality, achieving the highest possible participation. Your consultant will support you in configuring a tailored project, whether or not you have prior CX experience.
Healthcare
Healthcare has seen a shift in its relationship with users and patients. They are now more demanding, better informed, and, given the choice, they decide who to trust with their health.
Funeral
Services
In the funeral sector, trust and tact are everything. Families value transparency, empathy, and the peace of mind of knowing everything is under control more than ever.
Banking
& Finance
Banking has changed. Customers demand digital immediacy, but also transparency and a close approach when they need complex advice.
Leasing & Fleets
The mobility model has changed. Users no longer want to own a car; they want an impeccable, uninterrupted service.
Collaboration stories, with their challenges and achievements
Caring for families is key in a sector like funeral services. Supporting them with excellence at a particularly sensitive time, such as the loss of a loved one, is our main objective. Therefore, having the ability to listen to families is a value that helps us set the course for this support and service excellence.
Laia Herrera
Director of Marketing at Áltima Serveis Funeraris
Implementing this platform has enabled us to launch surveys centrally across all our locations and, above all, to listen more closely to our patients’ opinions. For us, this is essential: understanding their real experience and being able to act quickly in the event of any incident to minimise its impact. In addition, thanks to the automatic monthly reports, all areas of Dexeus Mujer work aligned towards the same goal: to continue offering the quality and personalised care that have always defined us.
Carol Rodríguez
Director of Patient Experience at Dexeus Mujer
Managing the customer experience with a single campaign for multiple locations across Spain seemed challenging, but the platform has given us absolute control. Thanks to the customised dashboards and territorial heat maps, we can instantly see what is happening at each location. But what is most interesting for us is that we can now measure in detail the quality of the relationship between our employees and customers. This has enabled us to create an objective evaluation system, helping us recognise, reward and promote internal talent based on real satisfaction data.
Iulia Rauta
Operations Manager at Click Rent
We came from a very well-established tool and had very specific needs, so the challenge was to maintain consistency without giving up improvements. With Opinat, we have been able to adapt the solution, improving certain aspects to meet our expectations, thanks to a bespoke development that fits what we were looking for. On the other hand, the support has been key: having a single point of contact who knows the project from start to finish has enabled us to evolve our surveys and improve the quality of the information we collect continuously.
Pedro Monsalve Moreno
Product Operations Lead at WALLBOX
