Improve the patient experience at every stage
Healthcare has seen a shift in its relationship with users and patients. They are now more demanding, better informed, and, given the choice, decide who to trust with their health. Distinguishing clinical success from perceived satisfaction and identifying operational inefficiencies at each facility or stage of the care journey is today’s biggest challenge.
With OPINAT, you can:
Measure and identify
Standardize protocols
Monitor service KPIs
Manage reputation
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Master the key touchpoints where the hospital’s reputation is at stake
In healthcare, trust is built at every touchpoint. Beyond medical care, patients expect a smooth and transparent journey.
Use our technology to get an accurate snapshot of your management and assess your organization’s “operational health” with reliable data.
Waiting times and punctuality
Perceived treatment and humanization
Information
and clarity
for the patient
Condition and
cleanliness of the facilities
Reputation
and reported experience
True specialists in the healthcare sector
We are specialists in the healthcare sector, with more than 600 hospitals, clinics, and outpatient centers connected to our system. We measure the patient experience throughout clinical and care processes, always maintaining the appropriate level of respect.






A sector benchmark unique in Spain
We provide you with the country’s most robust patient-experience database, built on millions of high-quality measurements. We do not just tell you how you are doing—we tell you where you stand in the market.
Market Positioning
Audit your competitiveness. Cross-reference your metrics with private and public healthcare standards to understand your true share of value.
Market Positioning
Audit your competitiveness. Cross-reference your metrics with private and public healthcare standards to understand your true share of value.
Internal benchmarking
Identify excellence in-house. Compare performance across your different hospitals, units (ICU, Emergency, Consultations), or specialties to identify best practices and replicate them across the group.
Internal benchmarking
Identify excellence in-house. Compare performance across your different hospitals, units (ICU, Emergency, Consultations), or specialties to identify best practices and replicate them across the group.
Progress and Trends
Validate your strategic decisions. Analyze the timeline to understand how your organizational changes impact patient satisfaction and anticipate sector trends.
Progress and Trends
Validate your strategic decisions. Analyze the timeline to understand how your organizational changes impact patient satisfaction and anticipate sector trends.
Healthcare companies that already trust us
The choice of those who prioritise quality above all else. From large hospital networks to specialist clinics.
These brands have turned patient listening into a driver of continuous improvement, trusting Opinat to audit and raise their service standards.
The platform has enabled us to introduce the NPS as a key performance indicator within the company, integrating satisfaction measurement into our day-to-day operations. We have been able to launch surveys across multiple channels and tailor them to each centre, maintaining consistency whilst allowing for the necessary flexibility. Furthermore, the ability to add multiple users and set up customised alerts allows us to respond immediately to the most sensitive cases. Thanks to the ‘Close The Loop’ feature, we can better manage detractors and gain a deep understanding of the patient experience, turning feedback into real improvement measures.
Quirónsalud | Hospital Group
Over a decade ago, we embarked on our journey with OPINAT, driven by a shared vision: to put the patient at the heart of everything we do. Over the years, growing together with such a professional and approachable team has been key to transforming the patient experience and building a relationship based on continuous improvement.
Mireia Ladios
Head of Quality – Ribera Salud
The implementation of this platform has allowed us to launch surveys centrally in all our centres and, above all, to listen more closely to the opinions of our patients. For us, this is essential: understanding their real experience and being able to act quickly on any incident to minimise its impact. Furthermore, thanks to automatic monthly reports, all departments within Dexeus Mujer are working in unison towards the same goal: to continue offering the quality and personalised service that have always been our hallmark.
Carol Rodríguez
Patient Experience Director at Dexeus Mujer
We were looking for a tool to evaluate the patient experience and establish a benchmark key performance indicator (KPI). The team has adapted well to the platform’s features, and we can now create surveys, launch campaigns, and analyze the data directly. This gives us useful information to guide continuous improvement in the hospital’s day-to-day operations and ensures that the user’s voice is present at the highest levels of decision-making.
Head of User Experience at the Hospital de la Santa Creu i Sant Pau
The platform allows us to work across multiple channels and adapt to different touchpoints with our patients. We use it in various areas of the organization and can tailor each campaign to the needs of each center, while always maintaining consistency with our brand. Although we work with a high degree of autonomy, we particularly value the team’s close support and ongoing guidance, providing assistance whenever we need it.
Carlos Calvo
Head of Information Systems at Clínica Tres Torres
Our main objective was to be able to gather feedback from all our patients easily and without technological barriers. Thanks to sending surveys by SMS, we have achieved strong participation rates, reaching patients of all ages directly—especially older people, who might not respond by email. In addition, the platform allows us to segment and analyze the results of each of our centers separately, giving us a very clear view of what we are doing well and where we can improve our day-to-day care.
Xavi Segura Granados
Chief Executive Officer and Head of Services at EAP Sarria