Safeguard your key accounts and secure your renewals
Activate a comprehensive, continuous B2B program for your key accounts and suppliers: multichannel listening, clear analysis, and strategic actions to strengthen the relationship.
Comprehensive account view
Measure the health of your B2B clients by understanding their complete hierarchy, cross-referencing end-user feedback.
Risk alerts
Detect critical dissatisfactions in real-time and trigger automatic alerts to your Key Account Managers to act before losing a renewal.
Native CRM integration
Connect feedback directly with Salesforce, HubSpot, or your current CRM to enrich each account's profile and unify sales and experience data.
Measure the health of your accounts and audit your partners
Your reputation cannot blindly depend on third parties. Collect end-customer feedback, segment results by supplier, and ensure everyone meets your standards.
Key Teams
Operations and Quality
Audit the actual service delivered on-site.
Partner and External Network Management
Evaluate third-party performance.
Key Account Managers (KAMs)
Protect key account relationships and revenue.
B2B Customer Service
Centralize feedback and resolve escalations quickly.
B2B Use Cases
External network audit
Evaluate the quality of installations, maintenance, or logistics performed on your behalf.
Incident resolution.
Detect poor service from a partner and react before the end customer escalates the issue.
Business Reviews (QBRs)
Bring objective satisfaction data to meetings with both your clients and your suppliers.
Onboarding and deployments
Ensure that the initial phases of service strictly comply with your brand’s standards.
The result of taking control of your B2B ecosystem
Move from intuition to governing your relationships with strategic clients and suppliers using objective data.
Protect your revenue:
Anticipate churn risk and secure renewals for your key accounts before it's too late.
Audit your suppliers:
Control the service quality of partners and technicians operating on behalf of your brand.
Resolve instantly:
Detect critical friction points and trigger alerts to act before the client escalates the problem.
Align your teams:
A single objective view to support your strategic meetings (QBRs) and evaluate performance.
We connect feedback with your operating systems
Seamless connection with Salesforce, HubSpot, Dynamics, and more to enrich each account's profile.
Automated data transfer to PowerBI for your corporate reporting.
Real-time control panels with a global, supplier, or region-specific view, fully customizable.
Everything you need to control your key accounts
A single platform to manage your key accounts with enterprise control to operate and report your results across teams.
Capabilities
What you would see on the dashboard
Dashboards and AI to monitor experience
In enterprise environments, Opinat helps centralize feedback from multiple centers, units, or teams into customized dashboards, with AI-assisted analytics to detect risks, patterns, and opportunities before they escalate.
Dashboards tailored to your reality
You don't work with generic reports. Opinat develops dashboards focused on the indicators, segments, centers, and processes that truly matter to your organization.
Analysis by topic or driver
Opinat automatically analyzes the different experience drivers and detects the sentiment associated with each. This allows understanding what is driving positive or negative experiences.
Sentiment analysis beyond the score
AI helps interpret the true tone behind each comment. This way, you don't just see a score, but also the emotional charge and direction of the feedback.
Summarized and prioritized comments
Word clouds, comment exploration, and AI-generated summaries help transform large volumes of text into clear insights that are easier to share with teams and management.
With this layer of intelligence, experience ceases to be 'a lot of data' and becomes a tool for reading, prioritization, and decision-making.
Close the loop: transform feedback into action and retention
Measuring experience is useless if you don't act in time. Our CX ticketing tool allows you to automate responses, standardize processes, and regain the trust of your detractors before the problem escalates.
Retain and recover every customer
Behind every survey is a person waiting to be heard. Act proactively to resolve a bad experience and reverse the situation, or interact with your promoters to thank them for their trust and turn them into brand ambassadors.
Automation of responses and alerts
Save time by eliminating manual management. Configure business rules for the platform to send automatic emails or trigger immediate alerts to responsible parties based on the score received, the center evaluated, or the type of complaint.
Standardization of CX protocols
Ensure operational excellence across your entire network. Define clear guidelines and workflows so that any member of your team knows exactly what steps to follow in the event of a critical incident or a compliment, guaranteeing a 100% consistent brand response.
Total traceability in a single ticket
Say goodbye to lost emails and fragmented information. The entire customer history, their survey results, and your team’s internal comments are recorded on a single screen, providing any agent with a visual and complete context.
Agile escalation and cross-departmental collaboration
Break down departmental silos to solve problems faster. If a frontline agent cannot resolve a case, they can refer or escalate the ticket to the store manager, quality department, or a technical profile with a single click and without losing the history.
Resolve your technical and legal team's doubts
How is user and third-party access managed?
Through granular permissions. You decide exactly which dashboards, accounts, or surveys your team can view.
Is it compatible with international operations?
Yes. The platform is 100% multi-language and allows segmenting complex hierarchies by country or business unit.
What regulatory security guarantees do you offer?
We operate under ISO 27001 and ISO 9001 certifications, strictly comply with GDPR, and offer servers hosted in Europe, ensuring the sovereignty of your information.
What is the implementation process like?
We design an agile deployment supported by a Customer Success team. We connect to your operations without requiring months of development from your IT department.
Faster decisions, clearer actions
Caring for families is key in a sector like funeral services. Accompanying them excellently at a particularly sensitive time, such as the loss of a loved one, is our main objective. Therefore, having the ability to listen to families is a value that helps us guide this accompaniment and service excellence.
Laia Herrera
Director of Marketing at Áltima Serveis Funeraris
The implementation of this platform has allowed us to launch surveys centrally across all our centers and, above all, to listen more closely to our patients’ opinions. For us, this is fundamental: understanding their real experience and being able to act quickly on any incident to minimize its impact. Furthermore, thanks to automatic monthly reports, all areas of Dexeus Mujer work aligned towards the same goal: continuing to offer the quality and personalized attention that have always characterized us.
Carol Rodríguez
Patient Experience Director at Dexeus Mujer
Managing customer experience with a single campaign for multiple centers across Spain seemed like a challenge, but the platform has given us absolute control. Thanks to customized dashboards and territorial heatmaps, we instantly see what’s happening in each location. But what’s most interesting for us is that we can now measure the quality of the relationship between our employees and customers in detail. This has allowed us to create an objective evaluation system, helping us recognize, reward, and promote internal talent based on real satisfaction data.
Iulia Rauta
Operations Manager at Click Rent
We came from a very consolidated tool with very specific needs, so the challenge was to maintain consistency without sacrificing improvement. With Opinat, we have been able to adapt the solution, trying to improve certain points to meet our expectations, thanks to a tailored development that fits what we expected. Moreover, the support has been key: having a single point of contact who knows the project from start to finish has allowed us to evolve our surveys and continuously improve the quality of the information we collect.
Pedro Monsalve Moreno
Product Operations Lead at WALLBOX
