OPINAT BLOG

Customer experience insights

Strategies, trends, and best practices to transform your customer relationships.

+200

Published articles

15K

Monthly readers

Success stories

Customer Experience (CX)

Customer satisfaction: what it is and how to improve it

There are companies that know their products, their processes and their numbers well, but today they do not know for sure if their customers are happy or not, and not

09/09/2026

Metrics and satisfaction

Passive customer: what it is, why it matters and how to turn it into a promoter

Most companies find out that something is wrong when a customer complains. The problem is that some customers don’t complain,

03/09/2026

Metrics and satisfaction

Promoter client: the asset that almost no company knows how to take advantage of

Not all satisfied customers generate the same impact for a company. Some are happy with the experience and do not

10/08/2026

Metrics and satisfaction

Customer detractor: what it is, how to identify it and why it is important

Not all dissatisfied customers act the same. Some simply stop buying. Others, in addition, tell their bad experience to other

28/07/2026

Customer Experience (CX)

Opinat and Picker: an alliance to boost the patient experience

At Opinat we continue to strengthen our commitment to improving the patient experience. For this reason, we are pleased to

23/07/2026

Metrics and satisfaction

Customer Effort Score (CES): what it is and why it is key to customer experience

The Customer Effort Score (CES) is a customer experience metric that measures the level of effort a person must make

21/07/2026

Metrics and satisfaction

What is CSAT and how to measure your customer satisfaction?

The Customer Satisfaction Score (CSAT) is a metric that measures how satisfied a customer is right after a specific interaction

15/07/2026

CATEGORIES BY TOPIC

Blog categories

Metrics and satisfaction

Customer Experience (CX)