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8 artículos publicados
Customer satisfaction: what it is and how to improve it
There are companies that know their products, their processes and their numbers well, but today they do not know for
09/09/2026
Opinat and Picker: an alliance to boost the patient experience
At Opinat we continue to strengthen our commitment to improving the patient experience. For this reason, we are pleased to
23/07/2026
What is CX and why does it define the future of any company?
Customer experience is the sum of everything a person feels, perceives, and remembers after interacting with a company: from the
25/06/2026
What is a passive customer and how to manage them
Passive customers can represent a major unknown for companies. These are customers who may be satisfied with our services or
17/04/2026
Close the Loop: Optimizing the Customer Experience
Surely you have heard the term “close the loop”. It is a phrase in English that, translated, would be “close
What is NPS®?
The Net Promoter Score (NPS®) is one of the world’s most widely used Customer Experience (CX) metrics for measuring customer
Brand Positioning: What It Is and How to Measure It
Brand positioning is a key aspect that all companies must strive for to succeed and ensure their staying power in
09/04/2026
How to improve the patient experience in clinics and hospitals?
To improve the patient experience, it is essential to examine all interactions between the patient and the institution. The first
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Metrics and satisfaction
Customer Experience (CX)
