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5 published articles
What is a passive customer and how to manage them
Passive customers can represent a major unknown for companies. These are customers who may be satisfied with our services or
17/04/2026
What is NPS®?
In a constantly changing environment with increasing competition, customers have a wide range of options available to them, leading to
Brand Positioning: What It Is and How to Measure It
Brand positioning is a key aspect that all companies must strive for to succeed and ensure their staying power in
09/04/2026
How to use the NPS® system to improve customer loyalty
The NPS® system offers many advantages that allow companies to visualize the state of customer loyalty and gain an overview
NPS® in Funeral Services: A Final Farewell with Empathy and Professionalism
Customer service plays a vital role in the funeral industry during moments of loss and grief. It is essential to
24/03/2026
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