OPINAT BLOG

Customer experience insights

Strategies, trends, and best practices to transform your customer relationships.

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What is a passive customer and how to manage them

Passive customers can represent a major unknown for companies. These are customers who may be satisfied with our services or

17/04/2026

Opinat and Picker: an alliance to boost the patient experience

At Opinat we continue to strengthen our commitment to improving the patient experience. For this reason, we are pleased to

23/07/2026

What is CSAT and how to measure your customer satisfaction?

The Customer Satisfaction Score (CSAT) is a metric that measures how satisfied a customer is right after a specific interaction

15/07/2026

Close the Loop: Optimizing the Customer Experience

You’ve surely heard the term “close the loop” before. It’s an English phrase that translates to “closing the loop.” When

17/04/2026

What is NPS®?

In a constantly changing environment with increasing competition, customers have a wide range of options available to them, leading to

17/04/2026

Brand Positioning: What It Is and How to Measure It

Brand positioning is a key aspect that all companies must strive for to succeed and ensure their staying power in

09/04/2026

How to improve the patient experience in clinics and hospitals?

To improve the patient experience, it is essential to examine all interactions between the patient and the institution. The first

09/04/2026

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